The issue for business leaders and stakeholders in the Borough of Pottstown was not that there was lack of economic growth, while still a need for more, it was the fact that we were talking amongst ourselves about all the momentum that we saw.
We needed to expand our message to the outside world to encourage other businesses to join in that momentum. So, in the spring of 2017, an RFP for pro bono marketing strategy work was put out and Todd Palmer of VFC (formerly Virtual Farm Creative) answered the call. He presented the idea of using “I Pick Pottstown, Pioneers of the Good Life” as a tag line along with an overview of how the group might tell our story. Several of the leaders present at that meeting stepped up, without hesitation, and agreed to provide seed money to fund the launch of the campaign. It was decided PAID should coordinate the effort and would serve as the fiscal agent.
